Like any social media platform, Threads has it’s own algorithm and way that it works differently than the other social platforms. This means delving head-first into Threads can be intimidating, especially if you’re already trying to be consistent on other socials. I’ll try to keep this short and sweet to give you the basics, but if you want to learn more and continually scale, leave a comment below or send me a message and I can put together a more in-depth course.
- Consistency Is Key: I know, I know, you hear this all the time with all of the platforms. But what it really means is that there isn’t a magic number of posts or interactions you have to make each day. Instead it’s being consistent with how and when you post. Your account is shown in more feeds the more active you are on a regular basis, so keep that in mind. It’s better to show up with a 3-5 posts/interactions per day, than to ghost your following for weeks on end.
- The posting secret sauce: Your posts need to be engaging – meaning posting things that people want to respond and interact with, not that they’ll just “like” and pass along. This is easier said than done. But you want to think of thought-provoking questions to get people engaged without rage-baiting. Along with consistency, you’ll want to post at least 2-3 times per day, spaced out throughout your day and not all back-to-back, and then be scrolling and commenting on other peoples’ posts as well. Again, this doesn’t have to be hours on end, it just needs to be on a regular basis such as posting at 7am, 12pm, and 7pm then scrolling for 5-10 minutes and making useful comments at 7pm when you’re chilling in the evening.
- Interaction makes Threads go ‘round: You’ve probably noticed I’m telling you to “interact” a lot. But what in the world does that mean? It means liking and commenting on other peoples’ Threads. And when I say that I don’t mean responding with “great” or “cool” on everything, but asking questions, or providing helpful answers to Threads with questions.
- Your magical posts: When posting, you should be sure to use words that tell the Algorithm what you’re looking for and what you want to see. For instance, if you hate summer, don’t post “omg I hate summer” because the algorithm will see keyword “summer” and show you more posts about it. Instead use words that you WANT to see. For example saying “I’d love to make more friends who are interested in X, Y, Z. Let’s be friends!”
- Followers and following: There’s not a huge secret here or anything, but people on Threads do tend to want to actually be friends and not just be another number in your following list. So interact with people who have posts talking about similar interests to you, and follow people who have similar interests too. A lot of times if people see that you have similar interests, they’re likely to follow you back. NOTE: Do NOT go through and unfollow people though. This isn’t a random follow train, and again, people want to actually be your friend and not another number on a random list.
- Pinned post: Remember the example I gave of looking for friends with similar interests? I recommend having a pinned post about who you are, what you’re into, and who you’d love to interact with to both help people find and connect with you, but also to help people see that you aren’t a bot and to know what you’re all about when they visit your profile.
- Profile set up: Include a clear photo of yourself, who you are and what you do/who you serve, important links (things like a linktree are great to condense them!) and link your Instagram profile. This will help people be more likely to want to get to know you and be interested in your profile
- HAVE FUN! Threads is meant to be an interactive social platform for friendships, so the biggest thing is to ENJOY being on there and making friends!
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By Blake Austin 