It’s a good idea to refresh your socials at least a few times per year, but ideally quarterly. Your marketing should be towards your current ideal client, and how you can best serve them and meet their needs.
With time though, business owners can have a tendency to get a bit off track. We don’t want that to turn into a full derailment!
So save this list, and add a recurring quarterly reminder to your calendar to do this!
It can take as little or much time as you’d like, but this is totally doable in 15-20 minutes when done regularly!
1. Check all your links: Make sure all your links still work and route to the right place! If they don’t, you’re losing out on so much extra money and additional connections.
2. Update your profile picture: Let’s be real, you haven’t updated it since…..oh no, you can’t remember! That means it’s been too long. Show us your smiling face!
3. Clean up your feed: Delete posts that no longer resonate with you.
4. Planning: Look over your content creation planning, and make sure everything still fits your current marketing plans. If anything doesn’t feel right anymore, switch it up!
5. Check your consistency: Have you been posting on a consistent basis? Or are your posts kind of all over the place? I know, business is busy so sometimes this is the last thing you’ve got time to think about! Try scheduling some of your posts in advance with a program like Tailwind, Hootsuite, or the Meta Creator Studio. As I’m writing this, I know each of these have a free and easy plan to get this done quickly!
If this feels like too much, consider hiring a VA (Virtual Assistant), OBM (Office Business Manager), or SMM (Social Media Manager). It can be SO worth it to have someone do this for you with your best interests in mind!
Comment below with other ideas you have for social media refreshes!
Need an assistant? Message me at blakeryaustin@gmail.com and I’m happy to refer you to folks I trust! 💖
By Blake Austin 